Target ROAS Detailed Guide

The target product's IAA ad (in-app advertising) revenue and Purchase (in-app Purchase) revenue, with advertisers focusing on finding IAA or Purchase users who meet the Ad or Purchase ROAS target.

IAA ROAS Campaign：

1. Post-back IAA and IAP (If any) event data, and the product needs to have accumulated at least 10 monetization postback events from full networks in the past 7 days.

2. The D7 IAP revenue data from full network accounts for <30%.

Hybrid (IAA+IAP) ROAS Campaign：

1. Postback IAA and IAP event data, and the product needs to have accumulated at least 10 monetization postback events from full networks in the past 7 days.

2. The D7 IAP revenue data from full networks accounted for >=10%.

3. Postback installs from full networks, and the product needs to have accumulated at least 7,000 installs from full networks in the past 7 days.

IAP ROAS Campaign:

1. Postback IAA (If any) and IAP event data.

2. The IAP revenue data from full networks accounted for a certain proportion.

3. Postback installs from full networks, and the product needs to have accumulated a certain number of total installs from full networks in the past 7 days.

*The system will recommend the campaign's optimization events to target based on the install data and event data of the product from full networks.

*If the Target ROAS Campaign cannot be created, please check if the install data and event data of the product meet the above conditions.

Option 1:

Support Revenue data post-back to Mintegral in real-time through MMP (Mobile Measurement Partner). Now support MMPs integrated with Mintegral.

Option 2:

Support Revenue data post-back to Mintegral from Monetization Mediation through the Mintegral SDK. Support for mediation includes：

○ Applovin Max

○ Unity LevelPlay

○ Google AdMob

○ TradPlus

(This method is compatible with commonly used MMPs.)

Enter [Cohort Report]- select all Demand package names, and check the D0/D7 IAA Rev, D0/D7 IAP Rev, and D0/D7 ROAS dimensions. Ensure the different rate is within 10% before enabling.

*If the third party is Appsflyer, please select [Calendar Day] instead of [Cohort].

*For further revenue data postback and verification, please refer to Mintegral Revenue Postback Guidelines

Step 1：

Create an ad campaign (or use an existing one)

Step 2: Choosing an existing Campaign and adding a new offer

• Quickly create a new ad offer by duplicating an existing one using Quick Add.

Step 3: Fill out the basic information

• Choose "Target ROAS" as the Bid Goal

Note: If you are unable to see the “Target ROAS” option under Bid Type, please contact the Mintegral team at growth.us@mintegral.com if you're in the US or growth@mintegral.com if you're outside the US, requesting them to enable ROAS targeting.

Make sure to also add your Mintegral user name and email used to create your account

Step 4: Choosing targeting options

• Select specific countries

• We suggest minimizing the use of Advanced Targeting

Step 5: Set the bid price, ROAS target, and budget

Please Note:

• Target Goal: It is recommended that the initial D0/D7 ROAS target goals be based on D0/D7 ROAS on the Mintegral Platform. If your goal is higher than this value, consider gradually increasing it after reaching the initial goal.

• If there is no separate entry of target values for each region/country, the default target value will be used.

Step 6: Set Budget

• Suggest a minimum daily budget of $500.

• Recommended minimum budget of $500 (to meet at least 100 installs per day).

• A higher budget helps expedite model building, and setting it too low may result in exceeding the budget.

Step 7: Upload Creatives

• The creative upload step is the same as with CPI offers. ROAS offers are default targeted at all ad types; we suggest uploading creative sizes and types as complete as possible to fully explore the traffic. The actual ad types used will be determined by the creatives you upload, and the system will automatically fill in the available ad types that can be covered.

• W highly recommend using Playable creatives

• Creative size requirements:

• The first 5-7 days are the learning phase for the D0 ROAS offer, and the first 15 days are the learning phase for the D7 ROAS offer, during which the volume and quality may fluctuate. We suggest you check in weekly or bi-weekly.

• For any new countries, it is advisable to add them directly to the existing ROAS Campaign for learning.

• Day 0 ROAS optimization usually takes 5-7 days to gradually optimize and stabilize, and Day 7 ROAS optimization takes 15-20 days. It is recommended to adjust the goal at most twice a week with an adjustment range of no more than 10% per adjustment; otherwise, it may cause volume fluctuations.

• We recommend maintaining sufficient budget space at all times. If the system detects enough budget space, the algorithm will be proactive in acquiring volume.

*For more optimization suggestions, please refer to the ROAS Campaign Optimization Instructions