Target ROAS Video Tutorial

All you need to know for setting up a Target ROAS campaign on the Mintegral AppGrowth Platform：

 

Starting from August 12th 2024, new ROAS campaigns will no longer require configuring a cold start price. Mintegral will directly optimize based on your ROAS target.

For offers that are still in the cold start phase, the cold start bid configuration feature will also be discontinued. These offers will also be optimized directly based on your ROAS target. You can expect to see the ROAS performance gradually stabilize in about 3-5 days.