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Creative Asset Specifications

Label:creative ,specifications ,video ,image ,playable ,banner ,full screen ,native banner ,standard banner

Everything you need to prepare creatives for a Mintegral AppGrowth campaign: the file specs for each asset, and which assets each ad format uses.

Asset specs at a glance

One row per file you upload. Green rows are required for most campaigns.

■ Required    ■ Optional    ■ Auto-generated

Asset Size (px) File type Max size Used for
App icon
Every campaign
512 x 512 JPG · JPEG · PNG · GIF · BMP 5 MB All ad formats
Main image
Also serves as the video endcard
1200 x 627 or 1200 x 628 JPG · JPEG · PNG · GIF · BMP 5 MB Interstitial, Rewarded Video, Playable
Splash image
Splash Ad only
720 x 1280 JPG · JPEG · PNG · GIF · BMP 5 MB Splash Ad
Video
One vertical and one horizontal recommended
1080 x 1920 + 1920 x 1080
720 x 1280 and 1280 x 720 also accepted
MP4 200 MB All video formats
Playable
Playable formats
No fixed size
Must render in portrait or landscape modes
HTML (single file) 5 MB Playable Interstitial, Rewarded Video
Additional images
Unlock more banner and native placements
720 x 1280 · 768 x 1024 · 600 x 600
728 x 90 · 640 x 120 · 320 x 50
JPG · JPEG · PNG · GIF · BMP 5 MB Native Banner, Standard Banner
Medium rectangle
Generated from your assets, no upload needed
300 x 250 GIF · HTML5 n/a Medium Rectangle placements

What each ad format needs

Find the format you plan to run, then read across to see which assets it uses.

Ad format App icon Main image Video Playable Additional images
Full screen
Splash Ad
Uses the 720 x 1280 splash image
✓ ✓ optional – optional
Display Interstitial ✓ ✓ optional optional optional
Interstitial Video
Main image is the endcard
✓ ✓ ✓ optional optional
Rewarded Video
Main image is the endcard
✓ ✓ ✓ optional optional
Native Video / Instream Video ✓ – ✓ – –
Banner and native
Native Banner
Image or video
✓ optional optional – optional
Standard Banner
Basic, image, or video banner
✓ optional optional – optional
More Offer / Appwall ✓ – – – –
Medium Rectangle
300 x 250
Auto-generated from your assets

Notes

  • Main image: either 1200 x 627 or 1200 x 628 is accepted. Upload one, or both.
  • Video: at least one video is required for video formats. Providing one vertical and one horizontal covers every placement.
  • Video length: 6s, 15s, 30s, or 60s recommended, one length minimum. Up to 120s is accepted, but 60s or under generally performs best.
  • Playable: upload a main image and app icon alongside the playable file. See the Playable Test Guide before submitting.
  • Additional images are optional but expand your reach across banner and native inventory.
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Last modified: 2026-09-10