1. Learning Phase
The Learning Phase generally refers to the first three weeks after an offer has been delivered.
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It is recommended to prepare full sizes of creatives according to Mintegral Creative Specs to cover more ad types and help you get the most out of your creatives and grow your user base faster.
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It is recommended that you apply the creatives to the corresponding creative sets according to the theme/language/duration/gameplay method, etc., based on the actual delivery needs. If you divide the creative sets by language, you can group English creatives into one creative set (targeting English-speaking countries), Spanish into one set (targeting Spanish-speaking countries), and Portuguese into one set (targeting Portuguese-speaking countries).
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If you do not have specific creative classification and creative testing requirements, it is recommended that you create 1 programmatic creative set at the beginning of delivery. It is recommended to upload 3-5 sets of video creatives (horizontal + vertical), 3-5 images (of which 1200x627 or 1200x628 size is required), and 1-2 playables to the creative set.
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In the early stage of delivery, please do not upload too many creatives at one time. Too many creatives will affect the learning speed of the algorithm in the initial stage, reduce the effectiveness of each creative data model, and thus lead to limited scale. Do not upload creatives multiple times within 3 days. If you need to test creatives, you can iterate on the creatives for testing after the overall delivery situation is stable.
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It's important to apply playables alongside your videos, since they provide a different user experience, target and convert a wider variety of users, and bring added value to your UA activities.
2. Stabilized Phase
The Stabilized Phase generally refers to 3 weeks after the offer is launched.
- It’s recommended to iterate on the creatives within existing creative sets every 2–4 weeks, add new creative sets, or remove creative sets that are not generating volume. When optimizing, please make sure to retain high-performing creatives that previously delivered stable volume. If there are too many non-performing ads in the offer, you should remove the ads with fewer impressions.
- For ads that have been uploaded to the Mintegral system and have been approved for 5-7 days, if Mintegral cannot automatically generate significant volume, you should try deleting and re-uploading them.