Campaign Onboarding Checklist

• ✅ Choose campaign type

  • CPI

  • tCPE

  • ROAS

• ✅ Model best practice based on IAA: IAP ratio

  • If IAA >= 90%, then IAA

  • If IAA <90%, then Hybrid  

  • If IAP >= 70%, then IAP/tCPE (for IAP roas: avg daily installs in the past 7 days>3000)

• ✅ Choose performance window (for tCPE and ROAS campaign):

  • D0 

  • D7
    Tip: MTG supports both. Choose based on your product's payback cycle.

• ✅ Budget Planning: Confirm daily budget per geo/title

  • Recommended: $1000-$2000/day
    Tip: A higher starting budget helps the ML optimize performance faster.

• ✅ Target GEOs: Define and confirm campaign geo targeting

  • Mintegral Recommended geos (with optimal performance): 

    • T1: US, UK, CA, AU, DE, FR, ES, IT, JP, KR
    • ROW: 
      • Latin countries: BR, MX, CO, AR 
      • SEA+Rest of APAC: IN, ID, VN, TH, PK, MY 
      • Europe: RU, TR

•  ✅ Define Key Metrics

  • Set your campaign KPI targets:

    • CPI/ CPE goal

    • ROAS goal (e.g., 10% D1 / 30% D7)

    • Retention rate benchmarks

  • Confirm any of the following with your AM:

    • VTA ratio restrictions (View-through attribution)

    • Incentivized traffic preferences or restrictions

    • Traffic type concerns (e.g., reward ads, programmatic-only, etc.)

• ✅ MMP Setup (link)

  • Connect MMP (e.g., Adjust, Appsflyer)
    • Event mapping completed
    • Postback link tested (auto-test available)
    •  Tip: Start integration early – takes ~2 days for backend sync
    • MMP integration setup 

• ✅ Upload Creatives
  • Submit 2–3 sets of creatives (specs) with varied themes (mandatory), including: 

    • Static images

      • Image sizes:512x512, 768x1024, 640x120, 728x90, 720x1280, 1200x627, 320x50, 600x600, 320x210, 450x300, 210x210, 1080x2160, 750x1334

    • Text copy

    • Videos

    • Icon

    • Optional: Playable

• • Ensure at least 1 image for the static end card
  • Tip: Plan to rotate the creatives on a regular basis

• • Creative Specs

  • Ad Content Policy 

  • Optional: Playable test

• ✅ MTG dashboard setup structure best practice

  • Each package name needs one campaign, meaning iOS and Android will have a separate campaign

  • Within one campaign,

    • can set up multiple offers based on different types of bid types: ROAS, CPI, CPE

    • can set up multiple offers based on different targeting GEOs: US, WW, APEC, EU.

    • can set up multiple offers based on different targeting audiences or devices, or a whitelist 

 Current Product Portfolio update 

CPI campaign prerequisite: The maximum allowable CPI is calculated as

CPI ≤ Budget / 1000 (downloads).

Useful links:

• Step-by-step video guide on how to create and activate campaigns and offers

• Set up ROAS campaign

• Set up Target CPE campaign

• Sub-source optimization

• Data postback setting