Creative Monitor

1. Dashboard Overview

The Creative Monitor Report is a key tool within the Mintegral platform for analyzing Creative/Ad performance. It enables advertisers to view detailed data at the creative/ad level, including Impressions, Clicks, Conversions, CTR, CVR, IVR, Spend, and more, to evaluate the effectiveness of each creative/ad and further optimize their campaign/offer strategies.

 

2. Key Features

Within this dashboard, advertisers can:

✅ Select a time range: View creative/ad performance data within a specified date range.

✅ Filter by multiple dimensions: Filter data by offer name, ad type, country/region, creative set name, ad, creative, end card, and more.

✅ Monitor key metrics: Such as impressions, clicks, conversion rate, eCPM, CPC, eCPI, spend, etc.

✅ Compare creative/ad performance: Analyze and identify optimization opportunities based on how different creatives/ads perform.

✅ Export data: Support CSV export for deeper data analysis.

 

3. Key Metrics Explanation

 

4. Common Use Cases

I. Viewing Data by Ad Type

Breaking down campaign/offer data by Ad Type is an efficient and practical analysis method that helps advertisers gain a comprehensive understanding of performance differences across various ad types. This approach enables more accurate evaluation of each ad type’s effectiveness, helping identify top-performing ad types and optimize the overall strategy to improve ROI. 

• Metric Selection
  • Select a time range along with the [Ad Type] dimension. You may also include more granular dimensions such as Offer Name, Country, or Region as needed.
    
    
• Data Explanation

  • Based on the chart above, the selected and displayed data represent impressions, clicks, conversions, and spend broken down by ad type for a specific offer.

II. Viewing Data by Ad Output Type

You can view the performance of your offers by ad output type, including key metrics such as impressions, click-through rate (CTR), install-to-view rate (IVR), conversion rate (CVR), and eCPM. This helps you evaluate the performance differences between ad output types (e.g., Standard, Dynamic Included, and Playable Included), allowing you to optimize your creative strategy accordingly.

🪄Mintegral supports the following Ad Output Types: Standard: Delivers only video or image creatives. Dynamic Included: Creative combinations include interactive endcards (IEC). Playable Included: Creative combinations include interactive 2D/3D playables.

• Metric Selection
  • Select the desired time range and the Ad Output Type dimension. You may also choose more granular dimensions, such as Offer name or Country/Region, depending on your analysis needs.
• Data Explanation

  • Based on the chart above, the selected and displayed data represent impressions, clicks, eCPM, CTR, CVR, and IVR broken down by ad output type for a specific offer.

III. Viewing Data by Ad + Creative + Endcard

You can analyze the performance of your offers based on different combinations of Ad + Creative + Endcard, helping you identify how various creative setups perform in actual delivery. An “Ad” refers to a combination of video, image, and either an endcard or a playable. Different combinations will yield different CTR, IVR, and CVR. By comparing this data, you can:

👉 Identify the best-performing Ads to continue running and use as a reference for future iterations.

👉 Detect underperforming Ads to pause or replace them in time.

👉 Accurately evaluate how each endcard/playable performs when paired with a specific video, allowing you to further optimize the creative structure and improve overall offer performance.

• Metric Selection
  • Select a time range along with the [Ad ID], [Ad Name], [Creative ID], [Creative Name], [Endcard ID], and [Endcard Name] dimensions. You may also include more granular dimensions such as [Offer Name] as needed.
• Data Explanation

  • Based on the chart above, the selected and displayed data represent different Ad + Creative combinations for a specific offer.