This article covers the most common questions that advertisers ask related to Target ROAS Campaign Source Quality.
If your question isn't covered here, please contact your account manager for further assistance.
| Question | Answer | |
| 1. | When should I block underperforming sources? |
Block only after evaluating multiple days of consistent underperformance or suspect traffic and ensuring there is enough data volume to judge quality. Avoid blocking early in the campaign, especially during learning. |
| 2. | How do I analyze source-level ROAS performance? |
Review source-level cost, install volume, and monetization signals using multi-day averages. Compare ROAS performance to campaign targets and look for consistency over time rather than reacting to short-term fluctuations. |
To learn more about frequently asked questions related Target ROAS: