Click URL stands for click-through attribution, and Impression URL stands for view-through attribution. Generally, we suggest that advertisers fill in both URLs to increase CVR, thus improving the algorithm’s strengths and giving the offer more display opportunities (impressions). If the offer is set up as CPM or CPC, then the tracking link will not be necessary. The offer will be ready to go live as long as it has been set up correctly.
2. Why does the UUID not allow special characters?
Only underscores, numbers, and standard alphabet letters are allowed while setting up the UUID which is unique and cannot be modified once set up. The offer name can be manually modified once the offer has been successfully saved. Special characters can be added at this stage, but please make sure to add the following string to your tracking link: &campaign_name={@encodeURIComponent(info.campaign.offer_name)@}
3. Why does the “campaign status” button not work after changing its status from “pending” to “running”?
- Check if "promote time" was set up to run at a future date and time - if that is the case, change it to "now".
- If the offer is set up as CPI, its status cannot be changed to “running” until the tracking links have been successfully tested.
- Check if the account balance is 0.
- Check if the uploaded creatives have been approved; only when the creatives are approved then the campaign start running normally.
4. What does "Retargeting Device" mean?
This means that a custom device list is needed. IDFA is needed for iOS, IMEI is needed for Android in China, GAID is needed for Android outside China. Please note that the file needs to be uploaded in .txt format and only one device ID per line is allowed.
5. What is the recommended account structure? What is the relationship between campaign and offer?
One product (differentiated based on the store id) relates to one campaign, under which different offers are set according to targeting options like country, device, and more. If there are no specific targeting requirements for multiple countries, we recommend combining them into a single offer, which should help you scale up and improve your optimization efficiency.
6. How to test the tracking link by yourself?
- Please go to the Edit page of Offer List and locate the Set Tracking Links section.
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You only need to complete either manual or automatic testing in order to activate the offer.
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Automatic Testing: After filling in the click and impression tracking links, click “Save” to automatically start the testing process—no manual action needed. We recommend checking the test status after 2–4 hours. If the test fails, please follow the prompts to make corrections and retest.
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Manual Testing: If you’d like to activate the offer faster, you can opt for manual testing. Please enter your test device ID as instructed (iOS APP: enter IDFA, Android APP: enter GAID), then complete the app download and installation process.
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Please note: The test device must be a completely new device that has never installed the app before. Reinstalling the app after deletion does not count as a new device.
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Notes: If manual testing fails, you can check the MMP to see if any install postback was received. Feel free to contact us at any time if you need support.
Speed Up Testing: We are currently optimizing the testing process. If you’d like to expedite the test, you can submit your request through [this form].