Mintegral Advertising Creative Policies

Introduction

These Advertising Creative Policies establish the standards for advertising content on Mintegral's platform. All advertisers, media buyers, agencies, and demand partners must comply with these requirements to ensure a safe, trustworthy advertising environment that protects users while enabling effective marketing.

Maintaining trust in our advertising ecosystem requires clear content standards that respect user experience, comply with applicable laws, and align with industry best practices. These guidelines apply to all creative materials, landing pages, and promotional content served through our platform.

We may update these guidelines at any time. Continued use of our services constitutes acceptance of updated policies.

Content Prohibitions

Misleading and Deceptive Elements

Prohibited clickbait practices include:

• Fake user interface elements: System-style pop-ups mimicking iOS/Android notifications, fake close buttons, false progress bars, or countdowns designed to mislead users
• Deceptive interactive elements: Fake pause, play, or skip buttons; gestures implying swiping to skip ads
• Scare tactics: Threatening language about system vulnerabilities, viruses, or device dangers, particularly for cleaning/security apps
• Exaggerated claims: Unrealistic numbers like "50GB+ junk files" or "10,000+ spam emails" without basis

Case examples:

• A system utility app displaying a pop-up that perfectly mimics an iOS security warning would be rejected
• A cleaning app showing a realistic Android-style notification about system threats would be prohibited
• Custom upgrade prompts that match the app's design aesthetic may be approved with proper labeling

Adult and Sexual Content

Age-appropriate content standards:

For 3+ rated apps:

• No live-action underwear or suggestive clothing
• Cartoon characters must maintain child-friendly, innocent appearance
• No suggestive audio, music, poses, or actions
• Cartoon dress-up games may show underwear only in non-suggestive contexts

For 12+ rated apps:

• Animated characters in appropriate swimwear (beach/pool settings) permitted if healthy and positive
• No live-action underwear except when contextually relevant to the product
• No sexually suggestive actions (undressing, inappropriate touching, etc.)
• No audio or visual content with suggestive undertones

For 17+ rated apps:

• Artistic, moderately revealing imagery allowed if positive and healthy
• Live-action underwear acceptable without overtly sexual poses
• No explicit depictions of intimate body parts
• No content with undressing intent or significant sexual suggestion
• Content must align with official app store age ratings regardless of region
• Content must adhere to any specific regional standards unique to that region

Political and Sensitive Content

Strictly prohibited:

• Political advertising or election-related content
• References to specific political figures, parties, or movements
• War-related content or military conflicts
• Use of national flags for political purposes or commentary
• Content comparing countries' capabilities or promoting nationalism

Limited exceptions:

• Sports betting apps may use flags to indicate team nationality without political context
• Educational apps may reference countries factually if approved by app stores
• Trivia games may display flags for geographic questions without political implications

Intellectual Property Violations

Prohibited content:

• Unauthorized use of copyrighted characters from Disney, Nintendo, Netflix, or other major entertainment properties
• Celebrity likenesses without proper authorization
• Major brand logos without permission (special authorization required for payment platforms)
• Counterfeit or replica luxury goods

Permitted uses:

• Product demonstration showing legitimate branded items for sale
• App store screenshots that match official store listings
• Educational or factual references without commercial exploitation

Violence and Disturbing Content

Prohibited across all age ratings:

• Graphic violence, blood, or injury depictions
• Content promoting self-harm or dangerous activities
  • Extreme sports (skydiving, wingsuit flying)
  • Parkour and acrobatic stunts
  • Dangerous food preparation
  • Chemical experiments or demonstrations
  • Required warning: "Dangerous activity, do not imitate."
• Realistic weapons or ammunition
• Disturbing imagery including wounds, medical procedures, or grotesque visuals

Age-specific restrictions:

• 3+: No weapons, even toy versions used threateningly
• 12+: Fantasy violence permitted without realistic injury
• 17+: Limited action violence allowed without graphic detail

Restricted Content Categories

Gambling and Betting

Real money gambling requires:

• Valid licensing documentation
• Age verification (18+ or 21+ depending on jurisdiction)
• Comprehensive addiction warnings
• Clear terms regarding payouts and withdrawal rules

Required disclaimers must include:

• Age restrictions (18+ or 21+)
• Addiction warnings
• Financial risk statements
• Random outcome disclosures

Example acceptable warnings:

• "This app involves financial risk and may be addictive. Please play responsibly and at your own risk."
• "Game outcomes are random and returns are not guaranteed."
• "Minors are prohibited from using this application."

Must be displayed:

• At least for 5 seconds continuously
• In clearly readable format
• Not hidden, flashed, or obscured

Social/simulated gambling must clearly indicate:

• Virtual currency with no real-world value
• Entertainment-only purpose
• No actual money wagering involved

Alcohol and Regulated Substances

• Age restrictions prominently displayed
• Required warning: "Minors are not allowed to drink alcohol"
• Compliance with local advertising regulations
• No targeting of underage audiences
• CBD or related hemp products must have regional specific disclaimers
  • Example: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Federally legal hemp product. Only available to purchase in certain states. Must be 21+ to purchase.”

Financial Services

• Investment risk warnings required
• No guaranteed return promises
• Historical performance disclaimers for all past results
• Required disclaimer: "Investment involves risks. Please invest carefully according to your personal ability. Historical income data is for reference only."

Must be displayed:

• At least for 5 seconds continuously
• In clearly readable format
• Not hidden, flashed, or obscured

Online Earning and Rewards

• Apps paying cash for tasks or ad viewing
• Reward-based promotions
• Virtual currency systems requiring cash payment
• Required warning: "Results may vary. The amount you can obtain is subject to the rules published in the app or website."

Promotional Activities

• Disclaimer for coupons, vouchers, and benefits: "Specific terms and conditions apply. See app or website for complete rules."
• Disclaimer for blind box products: "Blind boxes have random attributes. Please consume rationally."

Health and Medical Products

• No disease treatment claims without proper authorization
• Risk warnings about individual result variations
• FDA compliance statements for US-targeted content
• Medical professional endorsements require documentation
• Required disclaimer: "Effects vary from person to person."

Exemptions:

• Basic cleaning products (shampoo, soap)
• Decorative cosmetics
• Sunscreen products
• Deodorants

Creative Standards by Age Rating

Technical Requirements

• Comply with all platform technical specifications
• Ensure functionality across supported devices
• Include required age ratings and content warnings
• Meet file size, format, and quality standards

Content-Product Alignment

Strong relatedness required: Creative content must directly represent the promoted product or service. Misleading representations are prohibited.

Acceptable relatedness examples:

• Banking app promoting related credit services
• Gaming app showing actual gameplay mechanics
• Shopping app displaying real available products

Prohibited mismatches:

• Casual game using investment/earning creative
• Food app promoting financial services
• Simple utility using gambling mechanics

Visual and Audio Standards

Prohibited across all ratings:

• Offensive gestures or discriminatory imagery
• Excessive profanity inappropriate for target age group
• Disturbing visual content not essential to product function
• Audio designed to startle or frighten users

E-commerce Requirements

Product Authenticity Required

• Clear indication of new vs. used items
• Accurate product descriptions and pricing
• Legitimate supplier authorization
• No counterfeit or replica merchandise

Medical Devices and Health Products

Required disclaimers:

• "Please read the product manual carefully or purchase and use under medical guidance."
• "This product is not intended to diagnose, treat, cure, or prevent any disease."

Prohibited claims:

• Guaranteed cure rates or effectiveness percentages
• Disease treatment without proper medical authorization
• Absolute safety statements
• Celebrity endorsements without documentation

Cosmetics and Skincare

Permitted claims (international markets):

• Hair loss prevention with scalp health focus
• Sun protection through UV blocking
• Acne care through pore cleaning
• Skin whitening through melanin reduction

Required disclaimers for:

• Anti-aging products
• Acne treatments
• Hair growth products
• Whitening/freckle removal items

Weight Loss Products

Prohibited claims:

• Weight loss without diet or exercise
• Specific timeframe guarantees
• Unrealistic weight reduction promises (>7.5kg/month)

Required disclaimers:

• "Weight loss needs to be combined with exercise"
• "Individual results may vary"
• "Results depend on personal commitment and lifestyle"

Trademark and Brand Protection

Prohibited content:

• Unauthorized use of copyrighted characters from established trademarked brands
• Celebrity likenesses without proper authorization
• Major brand logos without expressed written permission
• Counterfeit or replica luxury goods

Permitted uses:

• Product demonstration showing legitimate branded items for sale
• App store screenshots that match official store listings exactly
• Educational or factual references without commercial exploitation

Technical and Quality Standards

File Requirements

• Maximum file sizes as specified per format
• Acceptable formats: MP4, JPEG, PNG, GIF
• Minimum resolution standards maintained
• Audio quality standards for video content

Landing Page Standards

• Functional and secure page loading
• Content matching creative material
• Required legal disclaimers included
• Mobile-responsive design
• Clear product/service information

Prohibited Technical Practices

• Circumventing review systems
• Manipulating ad components to evade detection
• External calls in playable ads without approval
• Malicious code or security risks

Regional Considerations

Market-Specific Requirements

Advertisers must comply with local laws and regulations in all target markets, including:

United States

• FTC guidelines for endorsements and testimonials
• FDA requirements for health and medical product claims
• State-specific regulations for financial services and gambling
• CCPA and other state privacy law compliance

European Union

• GDPR compliance for data processing and user rights
• Digital Services Act requirements for platform responsibilities
• National advertising standards and consumer protection laws
• Medical device and pharmaceutical advertising regulations

Other Markets

• Local advertising standards and industry codes
• Consumer protection and commercial law requirements
• Cultural sensitivity and content appropriateness standards
• Platform-specific policies and guidelines

Enforcement and Appeals

Review Process

Initial review standards:

• Automated screening for technical compliance
• Human review for content appropriateness
• Legal review for sensitive categories
• Final approval before campaign launch

Violation Consequences

Possible enforcement actions:

• Creative rejection with revision opportunity
• Campaign suspension pending corrections
• Account-level restrictions for repeat violations
• Complete platform removal for serious breaches

Appeals Process

Steps for creative appeals:

• Review specific violation notification
• Make necessary corrections for compliance
• Submit appeal with explanation through this form: Appeal Form
• Provide supporting documentation if applicable
• Allow up to 3 business days for review response and allow for more time on weekends and holidays

Documentation requirements:

• App store approval evidence
• Third-party platform acceptance proof
• Proof of licensing or authorization related to copyright infringement if applicable
• Legal compliance verification if applicable

Prohibited Disclaimer Language

Never use these phrases:

• "The final right of interpretation belongs to our company"
• "Special offers are not returnable or exchangeable"
• "Sold items cannot be returned or exchanged"
• "Itinerary subject to change without notice"

Acceptable alternative: "Within the scope permitted by law, the merchant retains interpretation rights."

Contact and Support

For questions about these guidelines or creative review decisions:

• Policy Questions: reportad@mintegral.com 
• Technical Support: Contact your account manager 
• Legal Compliance: legal@mintegral.com
• Appeals: Submit through this form Appeal Form (fastest way for an appeal) or contact your account manager.

Updates and Compliance

These guidelines are subject to regular updates to reflect:

• Changing legal requirements
• Industry best practices
• Platform policy updates
• User safety considerations

Active advertisers will be notified of significant changes via email and account notifications. Regular review of current guidelines is recommended to ensure ongoing compliance.

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Document Version: 2.0
Last Updated: September, 2025
Effective Date: Upon publication

These guidelines ensure a safe, compliant advertising environment. For specific industry requirements or complex cases, consult with your designated account representative.