Search...
Menu

Retargeting: MMP Key Event Postback Overview

Label:retargeting ,mmp ,key events ,data postback ,overview

MMP authorization

Please set up key events and installs postback to Mintegral. This is necessary in order for our algorithm to optimize campaigns and expedite machine learning by assessing user value through users' in-app behavior.

Here are helpful links for using leading MMPs to set up key events and installs postback to Mintegral:

If you have any trouble with key event postback, please contact your MMP for further direction.

Previous
Retargeting: Audience Size & Segmentation Recommendations
Next
Retargeting: AppsFlyer (MMP) Key Events Postback Guide
Last modified: 2025-08-29