When Mintegral serves an ad and a user clicks it, Mintegral inserts UTM parameters to the Tracking URL to enable tracking and attribution.
What we do
Mintegral inserts a set of UTM parameters to the Tracking URL when serving ads. Mintegral Pixel SDK automatically reads those parameters from the landing page URL, saves them to the browser’s local storage (localStorage), and attaches them to subsequent tracking events (e.g., page_view or purchase). This delivers accurate attribution and helps optimize campaign performance — with minimal work required from you.
How it works
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Ad served & clicked — Mintegral adds UTM parameters to the Tracking URL.
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Capture & store — Mintegral Pixel SDK reads the UTM values and stores them in local storage (localStorage).
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Track & attribute — Later conversion events include the stored UTM values for attribution and optimization.
Example Tracking URL
https://www.example.com/…?utm_campaign=this_is_offer_name&utm_id=this_is_offer_id&utm_medium=this_is_affiliate_id&utm_mtg_campaign_uuid=this_is_campaign_uuid&utm_mtg_click_id=this_is_click_id&utm_source=mintegralUTM parameters
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Parameter |
Micro |
Description |
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{offer_name} |
Name of the offer |
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{adv_offer_id} |
Unique ID of the offer |
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{affiliate_id} |
Affiliate ID for the channel that served the ad |
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{uuid} |
UUID of the offer |
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{click_id} |
Mintegral tracking ID for precise attribution |
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/ |
Traffic source.
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Why this matters
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Accurate attribution — tie clicks to conversions precisely.
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Performance insights — measure creative, channel, and campaign performance.
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Optimization — feed attribution data into bidding and budget decisions.
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Low effort — handled automatically by Mintegral + Pixel SDK.