Creative Asset Naming & Switch Tracking Link Guide

Everything you need to know about Mintegral Ad Name Management and Tracking Link Switching.

Why did Mintegral launch the Ad Name Management feature?

• Most advertisers utilize programmatic creative sets, where the system automatically optimizes creatives and generates ads. Since advertisers cannot determine the exact ads generated during the process, they cannot assign specific ad names to each ad upfront. Hence, a naming convention is required to generate standardized ad names during the system assembly process automatically.

• Each advertiser has unique requirements for ad naming, often involving specific standards and formats. This demand becomes more pronounced when advertisers rely on ad names for reporting and data analysis. To address this, the system needs a unified rule for Ad Name Management, striving to accommodate different advertiser needs.

Why does Mintegral switch tracking link reporting?

• Currently, Mintegral reports the “main creative” name ("creative name" in the report) (the highest-priority creative in a creative set) to the MMP. However, since each Ad ("ad name" in report) consists of multiple creatives, recording data for just one creative overlooks the contributions of others, leading to inaccurate data analysis. By switching from reporting "main creative" to "Ad", Mintegral enables advertisers to better understand the data from the full Ad perspective.

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🎯When will Mintegral switch to tracking link reporting?

• On Jan. 16, 2025, Mintegral will default to switching tracking link reporting logic only for newly created offers. All new offers created on and after Jan. 16 will automatically follow the "Ad" reporting logic.

• For existing old offers (created before Jan. 16, 2025), advertisers can choose when to switch to "Ad" reporting via the account-level one-click switch feature. For detailed instructions, please refer to the guide below: Guide for switching tracking link from reporting Main Creative Name to Ad Name

🧩 How does switching tracking links from "main creative" to "Ad" impact advertisers?

• Viewing Data in the MMP: Advertisers will see data at the "Ad" level instead of the "main creative" level.

• API Data Pulls: Advertisers still could check the "Creative Name" and "Creative ID" parameters, and they will automatically switch to "Ad Name" and "Ad ID" once your offers are switched to "Ad Name" reporting.

📍Tips: 

• The system's default naming rule for Ad Name is: <Creative Set Name>_<Video Name>_<Image Name>_<Playable Name>.

• Up to 4 rule parameters are allowed, and the Ad Name length must not exceed 500 characters; any excess will be truncated.

• Other characters can be included in the Ad Name, but the total length must not exceed 5 characters. For custom requirements, it is recommended to include them in the creative set name.

• Account-level updates will apply to both existing and newly created creative sets based on the applying method.

📍Tips: 

• If the Ad does not contain the creative in the custom Ad Name rule, the corresponding field will be set to blank; if the Ad Name is blank, the system will use the default Ad Name rule to generate the Ad Name, that is, <Creative Set Name>_<Video Name>_<Image Name>_<Playable Name>. For example, if your Ad Name rule is <Video Name>_<Playable Name>, then the creative that only contains video will be named: <Video Name>; the creative that only contains image will be named:<Creative Set Name>_<Image Name>.

• When the Ad name rule is updated based on the applying method, the updated Ad Names will also be reflected in the Mintegral reports for the affected creatives. However, once tracking links switch to using Ad Names, any tracking links that have already been reported will not be updated (as tracking link reporting is a one-time, irreversible process and uses the Ad Name at the time of reporting).

📍Tips: 

• Mintegral will default to switching tracking link reporting logic only for newly created offers. All new offers created after Jan. 16 will automatically follow the "Ad" reporting logic.

• For existing old offers (created before Jan. 16, 2025), advertisers can choose when to switch to "Ad" reporting via the account-level one-click switch feature.

• This operation does not affect macros and parameters in tracking links. Advertisers do not need to update tracking links on their end, as the system will automatically replace them.

• Only administrator accounts have permission to operate the one-click switch, and the entry will be available for offers created before the switch date.

• This feature will switch all the offers at the account level, and it does not support switching for some specific offers. Besides, it's a one-time, irreversible action. Once the switch is confirmed, the entry will be hidden.