Performance Monitor

1. Dashboard Overview

The Performance Monitor Dashboard is designed to track key advertising metrics, enabling advertisers to gain a comprehensive understanding of campaign/offer performance, optimize strategies, and enhance return on investment (ROI). The dashboard supports data viewing by hour/day/week/month and allows filtering by country/region, offer name, ad type, etc. In addition, data can be exported for more in-depth external analysis.

2. Key Features

Within this dashboard, advertisers can:

✅ Select Time Range: View advertising data for a specific date range.

✅ Filter Data by Dimensions: Segment data by offer name, ad type, country/region, App ID, App name, etc.

✅ Monitor Key Advertising Metrics: Including impressions, clicks, eCPM, CTR, CVR, IVR, eCPI, ROAS, and more.

✅ Compare Offer Performance: Identify optimization opportunities across different offers.

✅ Bulk Block Traffic via CSV: Used primarily to block low-quality sub-sources and improve ROAS.

✅ Bulk Bid Management via CSV: Supports bid adjustments by sub-source to optimize ad cost and quality (only for CPI Offers).

✅ Export Data: Supports CSV export for deeper offline analysis.

3. Key Metrics Explanation

4. Common Use Cases

I. Viewing Data by Day

Advertisers can select a specific date range and view detailed daily performance metrics. This helps analyze day-to-day trends and fluctuations in campaign/offer performance, enabling timely adjustments and optimizations to improve overall advertising effectiveness. 

• Metric Selection
  • Choose a time range and select the “Day” view. You can also apply additional filters as needed, such as offer name, ad type, etc., for more granular analysis.

• Data Explanation 

  • The chart above displays selected data based on your filters, showing key daily metrics at the offer level, including impressions, clicks, conversions, and ROAS.

🔔 Friendly Reminder: If you’d like to monitor delivery speed, you can switch to hourly view. A sudden drop in impressions from a certain hour may indicate that the offer has reached its daily budget cap, and the system has stopped serving impressions for the day. The default time zone for the Performance Monitor Report is your account’s time zone, while Mintegral’s budget reset time follows UTC-8. If you want to track delivery pacing or actual daily spend, we recommend switching to the UTC-8 time zone. Please note: This report has a data delay of approximately 2–3 hours. Therefore, you might see an offer status marked as “Over Daily Cap” while the reported spend appears lower than your set budget. In most cases, actual spend will equal or exceed your daily budget after the delay is accounted for.

 II. Viewing Data by Ad Type

Analyzing performance by Ad Type is an effective way to gain deeper insights into how different ad types perform. By breaking down data by ad type, you can more accurately evaluate the effectiveness of each ad type, identify the top-performing ad types, and refine your overall advertising strategy to improve ROI.

Each ad type is closely tied to its creative format. For example, video creatives are typically prioritized in video ad placements, while images or icons tend to appear in image ad placements.

If you’d like to learn more about creatives and formats, please [click here].

• Metric Selection
  • Select a specific time range and choose Ad Type as the primary dimension. You may also apply more granular dimensions, such as Offer Name and others, based on your analysis needs.

• Data Explanation 

  • The data displayed corresponds to the selected filters and represents performance broken down by Ad Type, including impressions, clicks, conversions, spend, and ROAS.

III. Viewing Data by APP ID

In advertising analysis, viewing data by App ID allows you to gain deeper insights into the performance of different sub-sources, helping you optimize your overall campaign/offer strategy. In the reporting panel, after selecting a specific offer name, you can check App ID, Package Name, and App Name to analyze sub-source performance under the offer. This enables actions like sub-source blocking or targeted optimization to improve overall results.

• Metric Selection
  • Choose a specific date range and select App ID as the main dimension. You may also apply additional dimensions such as Offer Name, Ad Type, etc., for more granular analysis.

• Data Explanation 

  • The data displayed corresponds to the selected filters and represents performance broken down by Ad Type, including impressions, clicks, conversions, spend, and ROAS.

🔔 Friendly Reminder: If the data view does not include Package Name or App Name (see example below), please check whether Sub-source Transparency Permission has been enabled. Go to Account → Basic Information → View Traffic Details, and toggle on the permission button. (Enabling this means you agree to Mintegral’s Confidentiality Agreement by default.) Once enabled, you’ll be able to see the corresponding Package Name and App Name for each App ID in the performance monitor report.

IV. Block Traffic by CSV

• Configuration Path: Reports  → Performance Monitor → Block Traffic by CSV

  
• Upload the CSV file according to the following form

• Target Logic：
  • Exclude: Block the three apps from the offer 1.
  • Include: Unblock the three apps from the offer 2.

• Tip: blocking traffic via CSV allows you to set different blacklists for different offers (highly recommended when you have more offers).

🔔 Friendly Reminder: If you’d like to learn more about blocking sub-sources, please click here to view the Blacklist Configuration Guide.

V. CSV Bid Manager

Mintegral supports bid adjustments at the sub-source level to optimize performance (CPI offers only). You can refer to this video guide for more details.