If you are new to ad tracking or integration with the Mintegral platform, then this chapter will help you quickly understand and complete the integration process with MMPs or directly with a Mintegral Pixel.
Mobile Measurement Partner
Mobile Measurement Partner (MMP), like AppsFlyer, Adjust, Singular, SolarEngine, Tenjin, etc., plays an intermediary role between advertisers and traffic channels. Advertisers who integrate the Mintegral platform via a third party need to complete the configuration on the third party first, get the tracking URL (see Tracking URL), and enable channel postback (see Postback URL).
Mintegral Pixel
Pixel is a code snippet used on websites to track users' behavior. For website products, advertisers can directly integrate with Mintegral and transmit real-time data through Pixel. Mintegral provides various Pixel integration options and specific operation guidelines for advertisers (Mintegral Tracking Pixel Integration).
Please kindly note: Mintegral Pixel permissions require a separate application. You can contact your account manager or email us at growth.us@mintegral.com (in the United States) or growth@mintegral.com (outside of the United States) for assistance.