This article covers the most common questions that advertisers ask related to Target ROAS Campaign Creatives.
If your question isn't covered here, please contact your account manager for further assistance.
| Question | Answer | |
| 1. | What types of creatives perform best for ROAS campaigns? |
A mix of images, videos, and playables provide the broadest reach and most stable performance. Creatives that clearly communicate the core value of the app and reflect typical user engagement or purchase behavior tend to perform best. |
| 2. | How many creatives should be uploaded before launch? |
Provide full creative coverage across types, formats, and sizes to maximize available inventory. Having multiple variations increases exploration efficiency and helps the campaign reach stable delivery faster. |
| 3. | How often should creatives be refreshed? |
Refresh creatives when you see signs of fatigue such as reduced CTR, rising CPE, or declining ROAS. Many advertisers find that refreshing creatives every 7–14 days helps maintain stability and scale. |
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