Mintegral Advertiser Policies

Introduction

When you use Mintegral's services as an advertiser, media buyer, ad agency, demand-side platform, brand, merchant, or any other entity that serves ads through our platform (collectively, "Advertisers"), you must adhere to these Advertiser Policies. These policies apply in addition to any other agreements governing your use of our services, including our Terms of Service.

Mintegral is committed to creating a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. We also want to ensure a safe and positive experience for end users. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of Mintegral, our services, and those who use our services require setting minimum standards for ad content delivery and advertiser conduct.

We may update these policies at any time by posting the updated version on our website. By continuing to use our services, you agree to the updated policies.

General Compliance Obligations

Your business practices, including your ads served through our services, your products and services advertised through our services, and data handling, must comply with and not cause Mintegral to violate any applicable laws, including:

• Data protection, consumer protection, commerce, advertising, and product laws
• Age-related restrictions and content rating requirements
• Licensing and certification requirements
• Labeling and disclaimer requirements
• Advertising guidelines and self-regulatory requirements
• Intellectual property and license restrictions
• Third-party contractual terms, licenses, policies, or guidelines

You agree to maintain documentation demonstrating your compliance with these obligations and to provide those documents promptly upon request by Mintegral.

Content Restrictions

Content restrictions for your use of our services fall into the following categories:

Prohibited Content

Advertisers may not use our services to deliver ads containing:

Illegal or Harmful Activities

• Illegal, illicit, dangerous, or unsafe products, activities, or services
• Content promoting violence, terrorism, or criminal acts
• Malware, spyware, adware, or other malicious software
• Promotion of hacking, cracking, or unauthorized access to systems
• Traffic generation schemes or fraudulent traffic promotion

Adult and Sexual Content

• Sexually explicit or pornographic content
• Adult entertainment services or content
• Content containing nudity or sexual acts (real or simulated)
• Dating services with primarily sexual purposes
• Content inappropriate for designated age ratings

Deceptive and Misleading Content

Misleading Clickbait Elements

• Fake system notifications, pop-ups, or UI elements mimicking operating systems
• False close buttons, play buttons, or countdown timers
• Deceptive interactive elements suggesting user action is required
• Scare tactics using terms like "virus," "danger," "vulnerability," or "intrusion"
• Exaggerated claims about device performance issues
• Words that contradict the act of clicking (e.g., "ignore," "cancel," "abandon")
• Non-existent functionality claims (e.g., "one-click system cleanup" for unrelated products)
• Forced software installation or bundled downloads
• Automatic redirects to downloads without user consent

False Claims and Scams

• Make-money-fast schemes, pyramid schemes, or chain letters
• Products or services with misleading, deceptive, false, or unrealistic claims
• Fake testimonials or endorsements without proper authorization
• Content that attempts to scam users or obtain information fraudulently
• Promoting products that aren't stocked or deals no longer active
• Inaccurate pricing or unavailable call-to-action offers
• Guaranteeing unrealistic returns or presenting investments as risk-free

Intellectual Property Violations

• Content that violates or infringes upon third-party intellectual property rights
• Unauthorized use of copyrighted characters, logos, or branded content
• Counterfeit products or services
• Sites, software, or tools that enable unauthorized streaming, sharing, copying, or downloading of copyrighted content
• Distribution of unauthorized physical copies of copyrighted materials
• Software or tools that remove digital rights management (DRM) technology
• Products that facilitate unauthorized offline distribution of copyrighted content
• File sharing, torrenting, or other infringing content distribution platforms

Note: All copyrighted content usage requires express permission from the copyright owner. Products enabling access to copyrighted material by bypassing DRM technology are strictly prohibited.

Political and Sensitive Content

• Political advertising, elections, or campaign content
• Content related to war, military conflicts, or sensitive geopolitical events
• Use of national symbols or flags for political purposes
• Content that could incite hatred or discrimination

Hate Speech and Harassment

• Content promoting hate speech, discrimination, or harassment
• Harassment, intimidation, bullying, or threats
• Content advocating violence against any group or individual
• Discriminatory content based on protected characteristics

Other Prohibited Content

• Illegal drugs, drug paraphernalia, or substance abuse promotion
• Weapons and weapon accessories, including firearms and explosives
• Defamatory or libelous content
• False or misleading news
• Shocking, disturbing, or offensive content including graphic imagery
• Content promoting self-harm or dangerous activities

Restricted Content (Approval Required)

The following content categories may be permitted subject to compliance with applicable laws, proper licensing, and prior approval:

Age-Restricted Products

• Alcohol: Must include age verification and "Minors are not allowed to drink alcohol" warnings
• Tobacco and nicotine products: Requires proper licensing and health warnings
• Gambling and betting: Must include comprehensive risk warnings and addiction notices
• Adult-oriented content: Must be properly rated and age-gated

Regulated Industries

• Financial services: Investment products require risk warnings and regulatory compliance
• Healthcare and pharmaceuticals: Must include appropriate disclaimers and cannot make medical claims
• CBD and hemp products: Subject to local/regional legal compliance
• Legal services: Must comply with professional advertising standards

Sensitive Categories

• Dating and social networking: Subject to safety and age verification requirements
• Weight loss and health products: Require disclaimers about individual results
• Educational services: Must provide accurate information about outcomes and costs

Content Prohibited for Minors

Advertisers may not use our services to deliver ads to children or deliver ads concerning products or services generally prohibited for minors under 18 years of age.

Brand Safety Framework

Automated Brand Safety Systems

Mintegral's platform automatically minimizes the risk of ad misplacement across all campaigns through:

Global Block Lists

Our proprietary global block lists exclude inventory containing:

• Adult content including nudity, pornography, and explicit sexual material
• Violence, graphic content, and disturbing imagery
• Hate speech, extremist content, and discriminatory material
• Illegal activities and criminal behavior promotion
• Copyright infringement and unauthorized content
• Misinformation and conspiracy theories
• Offensive language and inappropriate content
• Terrorism-related content and propaganda
• Spam and malicious websites
• Sensitive political and military conflict content

Fraud Prevention Systems

• Real-time detection of click fraud and invalid traffic
• Bot traffic identification and filtering
• Suspicious activity pattern analysis
• Revenue fraud scheme prevention

Customer Brand Safety Controls

Self-Service Platform Features

• Custom inclusion and exclusion lists for approved and blocked publishers
• Ad exchange management with selective participation controls
• Content category filtering using IAB Content Taxonomy standards
• Real-time campaign monitoring with immediate adjustment capabilities
• Performance analytics with brand safety metrics

Managed Service Protection

• Customized brand safety specifications per insertion order
• Dedicated account management for complex safety requirements
• Proactive monitoring and adjustment based on news events
• Regular consultation on emerging brand safety trends

Dynamic Response Capabilities

Our team continuously monitors:

• Breaking news events affecting brand safety
• Social media trends and cultural developments
• Industry changes and regulatory updates
• Emerging content risks and threat vectors

When risks are identified, we implement:

• Temporary publisher exclusions during sensitive periods
• Enhanced content screening for new risk categories
• Geographic targeting adjustments based on local events
• Collaborative customer communication about protective measures

Creative Standards

Disclaimer Display Requirements

Universal Display Standards: All required disclaimers and warnings must be:

• Clearly and fully displayed throughout both portrait and landscape modes
• Visible from the start - no delayed display permitted
• Unobstructed - cannot be blocked, distorted, or blurred by other content
• Appropriately sized - clearly legible and not made artificially small
• Properly positioned - cannot be hidden or placed where difficult to see
• Language consistent - must match the language of the advertising material

Prohibited Display Practices:

• Flashing disclaimers that appear briefly
• Text that blends with background colors
• Overlaying disclaimers with other content
• Shrinking text to microscopic sizes
• Positioning disclaimers outside visible areas

Financial Products and Investments

Required text: "Investment involves risks. Please invest carefully according to your personal ability. Historical income data is for reference only."

Display requirements:

• Must be visible throughout entire ad duration
• Cannot be hidden, flashed, or made difficult to read
• Must be clearly legible and appropriately sized

Online Earning and Task-Based Rewards

Required text: "The final result is not guaranteed. The amount you can obtain is subject to the rules published in the app or website."

Applies to:

• Apps paying cash for task completion or ad viewing
• Reward-based promotional activities including red envelopes and cash withdrawals
• Virtual currency systems or virtual/real currency rewards
• Any material involving tasks to make money or online earning games

Additional requirements:

• Specific cash withdrawal rules must be announced within the product
• Cash withdrawal must actually be possible as advertised
• If using third-party payment logos (PayPal, banking institutions), proper authorization must be obtained
• Risk warning must be clearly visible and consistent with material language

Gambling and Betting Content

Required disclaimers must include:

• Age restrictions (18+ or 21+ depending on jurisdiction)
• Addiction warnings and responsible gaming messages
• Financial risk statements
• Disclosure that outcomes are random

Example acceptable language:

• "This app involves financial risk and may be addictive. Please play responsibly and at your own risk."
• "Game outcomes are random and returns are not guaranteed."
• "Minors are prohibited from using this application."
• "Gambling can be addictive. If you experience difficulties, please seek professional help."

Health and Cosmetic Products

Required text: "Effects vary from person to person."

Exemptions from disclaimer requirement:

• Basic cleaning products (shampoo, soap, toothpaste)
• Decorative cosmetics (lipstick, foundation)
• Sunscreen and UV protection products
• Deodorants and antiperspirants

Dangerous Activities

Required text: "Dangerous action, do not imitate."

Applies to activities including:

• Extreme sports (skydiving, wingsuit flying, parkour)
• Stunt performances and acrobatic activities
• Dangerous food preparation or chemical experiments
• High-risk actions that could cause injury if imitated

Promotional Activities and Rewards

For coupons and vouchers: "Specific terms and conditions apply. See app or website for complete rules."

For blind box products: "Blind boxes have random attributes. Please consume rationally."

Age-Appropriate Content Standards

Content must align with official app store age ratings:

Ages 3+

• No weapons, violence, or adult-oriented content
• Child-friendly themes and imagery only
• No inappropriate language or suggestive material
• Cartoon characters must maintain innocent appearance

Ages 12+

• Limited fantasy violence acceptable without realistic injury
• No live-action underwear or excessive exposure
• No sexually suggestive actions or content
• Educational and competitive themes permitted

Ages 17+

• Moderate violence and mature themes allowed
• Adult situations permitted if not explicit
• Artistic content with limited revealing imagery acceptable
• Strong language acceptable in appropriate context

Creative Quality Requirements

Content-Product Alignment

• Ad creatives must accurately represent promoted products or services
• Landing pages must match advertised offerings and claims
• No misleading representations or "white-labeling" practices
• Clear connection required between creative content and actual product

Technical Standards

• Compliance with platform file size and format specifications
• Proper functionality across supported devices and operating systems
• Include all required age ratings, disclaimers, and legal notices
• Meet minimum quality standards for visual and audio content

Prohibited Creative Elements

• No attempts to bypass review systems or circumvent policies
• No manipulation of ad components to evade detection
• No external calls in playable ads without explicit approval
• No malicious code or security vulnerabilities

Privacy and Data Protection

General Privacy Requirements

When using our services, you are responsible for complying with all applicable privacy and data protection laws. Requirements include:

Privacy Policy Compliance

• Maintain comprehensive privacy policy compliant with applicable laws
• Accurately disclose data collection, usage, and sharing practices
• Include specific mention of Mintegral as third-party data processor
• Provide easily accessible privacy policy from all properties

Notice and Consent

• Provide visible notice to end users about data collection and use
• Obtain valid, specific, informed consent where required by law
• Respect all user privacy choices and opt-out requests
• Implement appropriate consent management mechanisms

Data Protection Obligations

• Use data received through services only for authorized purposes
• Implement adequate technical and organizational security measures
• Provide mechanisms for users to exercise privacy rights
• Promptly report any compliance issues or data incidents

Prohibited Data Practices

Sensitive Personal Data

You may not collect, process, or share:

• Racial or ethnic origin information
• Political opinions or religious beliefs
• Health information or medical data
• Sexual orientation or intimate personal details
• Criminal history or legal proceedings data
• Biometric or genetic information
• Government-issued identifier numbers
• Financial account information or credentials

Underage Children's Data

• No collection of personal information from children under applicable age limits
• No use of services in connection with child-directed content
• Compliance with COPPA and similar children's privacy laws required
• Age-appropriate data handling practices for all content

Technical Requirements

Creative Specifications

• Comply with all technical specifications provided by Mintegral
• Ensure proper functionality across supported devices and formats
• Include required metadata, tracking, and measurement capabilities
• Meet file size, resolution, and quality standards

Open Measurement Integration

Mintegral supports IAB Open Measurement standards for:

• Third-party verification and measurement capabilities
• Brand safety and fraud detection services
• Industry-standard ad performance metrics
• Transparent measurement and attribution

Better Ads Standards Compliance

All advertising content must comply with Coalition for Better Ads standards, including:

• No intrusive ad formats or placements
• Respectful user experience practices
• Appropriate loading times and performance
• Clear distinction between ads and content

Enforcement

Violation Consequences

Violations of these policies may result in:

• Creative rejection with opportunity for revision and resubmission
• Campaign suspension pending compliance corrections
• Account restrictions limiting access to services or features
• Account termination for serious or repeated violations
• Legal action where appropriate under applicable laws

Review Process

Standard Review

• Automated technical compliance screening
• Human content review for policy adherence
• Legal review for sensitive content categories
• Documentation verification for restricted categories

Appeals Process

• Review specific violation notification and requirements
• Make necessary corrections to ensure policy compliance
• Submit revised materials with supporting documentation
• Allow 3-5 business days for review completion
• Receive detailed feedback on approval or additional requirements

Enforcement Discretion

Mintegral reserves the right to:

• Review and approve or reject any advertising content
• Update policies and enforcement procedures
• Take immediate action for serious violations
• Require additional documentation or verification
• Implement graduated response measures based on violation severity

Regional Compliance

Market-Specific Requirements

Advertisers must comply with local laws and regulations in all target markets, including:

United States

• FTC guidelines for endorsements and testimonials
• FDA requirements for health and medical product claims
• State-specific regulations for financial services and gambling
• CCPA and other state privacy law compliance

European Union

• GDPR compliance for data processing and user rights
• Digital Services Act requirements for platform responsibilities
• National advertising standards and consumer protection laws
• Medical device and pharmaceutical advertising regulations

Other Markets

• Local advertising standards and industry codes
• Consumer protection and commercial law requirements
• Cultural sensitivity and content appropriateness standards
• Platform-specific policies and guidelines

Contact Information

For questions about these policies or to report violations:

• General Policy Questions: reportad@mintegral.com 
• Legal Compliance Questions: legal@mintegral.com
• Technical Support: Contact your account manager

Policy Updates

These policies are subject to regular updates to reflect:

• Changing legal and regulatory requirements
• Evolving industry best practices and standards
• Platform technology and capability updates
• User safety and experience considerations

Active advertisers will be notified of significant policy changes via email and account notifications. We recommend regular review of current policies to ensure ongoing compliance.

---

Document Version: 2.0
Last Updated: September, 2025
Effective Date: Upon publication

These policies ensure a safe, compliant advertising environment that protects users while enabling effective marketing. For specific questions about your campaigns or industry requirements, please consult with your designated account representative.