Appsflyer Key Events & Postback
Enable Default Postback:
-
Select [Collaborate] > [Active Integrations] > [Integration] > [Default Postback]. Click the dropdown menu for Send options next to [Install], then set it to [All media sources, including organic]. This option lets you share with Mintegral all postback data, which includes Mintegral-attributed, unattributed, and organic data.
Enable In App Event Postback:
-
Turn on the [In-App Event Postbacks] toggle.
-
Under [AppsFlyer Event], select [Manual Addition], choose the events to postback, then select [All media sources, including organic] under [for users from] and [Values&revenue] under [including].
In App Event Postback Window, we recommend selecting Lifetime (full cycle) to ensure that in-app event postbacks are continuously forwarded to Mintegral for campaign model optimization.