Creative Operations Guide

Background Many advertisers have reported that they have been unable to customize combinations of creatives and monitor data, and many new creatives have difficulty scaling up. This optimization will significantly enhance advertisers' flexibility in creative combinations and improve the ability to scale up. Key Features Upgrade from Uploading Creatives to Uploading Creative Sets (upload creatives in the creative set), and creatives can be freely combined through customized sets of creatives Reporting API & Tracking Link supports pulling/reporting Ad ID, Ad Name  Concept Distinctions After Creative Iteration Creative Set: Similar to folders. Creatives are organized into creative sets based on UA needs, making it easier to manage them by themes, gameplay, language, etc. Programmatic Creative Set: The method of the system automatically filters high-quality creatives, conducts creative optimization combinations, and generates ads. Customized Creative Set: The method of advertisers specifying creative combinations and generating ads. Ad: A combination of videos, images, and playables, is considered one ad. The system will automatically match the available ad based on the creatives you uploaded. The ad name is automatically generated based on the creative set name and creative names, with the default generation rule being: Creative Set Name_Video Name_Image Name_Playable Name. Creative: Image, Videos, HTML (Playable and Dynamic Endcard).

 

1. Create and Manage Creative Set/Creative

A. Create  Creative Set

I. Creation Interface

a. User Acquisition--> Offer List--> Edit Offer--> Upload Creatives--> Add Creative Set

b. User Acquisition--> Manage Creative--> Create Set--> Upload Creative Set

c. Create a Creative Set via Open API

• • 👉* Please refer to Create Creative Set

 

II. Creation Process

a. Select the Combination Method of Creative Set

• • Programmatic Creative Set: The system automatically chooses and produces ads that can be used.

  • Customized Creative Set: The advertiser needs to manually choose the combination of ads

    • 👉 You can upload multiple creatives to a programmatic creative set, while a customized creative set can only upload 1 creative for each creative type (image, video, playable).

    • 👉 Up to 100 creative sets can be created for 1 offer.

      • • Programmatic creative set: up to 50

        • Customized creative set: up to 50

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b. Fill in the Creative Set Name

1. • Naming requirements:

     • 👉 The name can only contain letters, numbers, hyphens, and underscores, and should be within 50 characters in length

     • 👉 Creative sets with the same name are not allowed in the same offer

2. c. Add Existing Creatives or Add New Creatives
   • Add existing creatives: search for "Creative Name", "Creative Type", "Pixel/Dimension", select existing creatives in the account, and apply them to the creative set.

• • Add new creatives: drag and drop the creative file into the grid or click "Upload"

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• • Ad Output, Ad Type, Creative & Dimension Correspondence Chart

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d. Upload Playable Creatives or Add Existing Creatives

• • Playable Format: supports URL, ZIP

  • Playable Form: supports playable & dynamic endcard

    • 👉 *Please refer to Playable Test Guide

e. Select Ad Output

1. • Upon uploading videos, images, and playable creatives, the system will automatically tick Ad outputs.

     • 👉  If you want to exclude a specific Ad Output, you can manually deselect it.

   • If the uploaded creatives do not meet the requirements of certain Ad outputs, the system will not automatically select them, but you can manually select them to view the prompts for the missing creatives' type and size for the corresponding Ad outputs.

   • When there are creatives that meet the requirements of certain Ad outputs, you can click on "👀" to preview.

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   • Under the scenario of a customized creative set, you can modify the "Ad Name" on the preview page (programmatic creative sets do not support this)

f. Apply in the Offer

g. Apply Creative Set for Location

📍Tips:  The Creative set name should be within 50 characters in length. The Ad name will be automatically generated based on the creative set name and the creative name. The default generation rule is: creative set name_video name_image name_playable name, with a length limit of 200 characters. If it exceeds the length limit, the system will automatically truncate it, which may affect your data viewing on the Mintegral/MMP/BI dashboard. After uploading creatives to the creative set, the system will automatically select the ad outputs that can be deployed. If you do not want to deploy certain ad outputs, please remember to manually deselect them.

 

B. Manage Creative Set

I.  Edit Creative Set

a. User Acquisition--> Offer List--> Edit Offer--> Upload Creatives--> Edit

b. User Acquisition--> Manage Creative--> Creative Set --> Edit

📍Tips:  Editing creative sets does not support modifying the combination method of the creative set. For example, if it was originally a programmatic creative set, it cannot be modified to a customized creative set.

 

II. Copy Creative Set

a. User Acquisition--> Offer List --> Edit Offer--> Upload Creatives--> Add Existing Creative Set

b. User Acquisition--> Manage Creative --> Creative Set--> Manually Check the Creative Sets that need to be copied --> Copy Creative Set

📍Tips:  Creative Sets can only be launched in offer-targeted locations. When selecting the locations for the creative set, please make sure it matches the targeting locations of the offer.

 

III. Delete Creative Set

a. User Acquisition--> Offer List --> Edit Offer --> Upload Creatives --> Delete (This will also delete the creative set in the Manage Creative page)

b. User Acquisition--> Manage Creative --> Manually Tick the Creative Sets that need to be deleted --> Delete Creative Set (This will also delete the creative set in the related offer)

c. Delete Creative Set via Open API

• • 👉 * Please refer to Delete Creative Set

 

C. Manage Creative

I. Upload New Creatives

1. User Acquisition--> Manage Creative --> Creative -> Upload New Creatives

II. Apply Creative to Creative Sets

1. User Acquisition--> Manage Creative--> Creative--> Choose Creative name-->Apply to Creative Sets

III. Remove Creative from Creative Sets

a. User Acquisition--> Manage Creative--> Creative--> Choose Creative name--> Remove or Delete Creative--> Remove Creative

 

📍Tips:  "Remove Creative" means disassociating the creative from the creative set, but the creative will still exist in the creative library. "Remove Creative" may result in a lack of required creatives in the creative set, thus affecting the normal delivery of the offer.

 

IV. Delete Creative from Creative Sets

1. User Acquisition--> Manage Creative--> Creative--> Choose Creative name--> Remove or Delete Creative--> Delete Creative

📍Tips:  "Delete Creative" means completely deleting the creative from the account, and at the same time, the relationship between the creative and the creative set will be removed. "Delete Creative" may result in a lack of required creatives in the creative set, thus affecting the normal delivery of the offer.

 

2. Creative Set Review

a. Creative sets are only reviewed after being applied to offers. If they are only uploaded in the "Manage Creative" Page without being applied to the corresponding offers, they will not be reviewed.

b. Whether an offer can be delivered depends on whether there is/are approved ad(s).

c. The review status is presented based on the creative set, with the following specific meanings:

• • ✅ Active

    • The creative set has available ads (at least one ad has been approved).

  • ⌛️ Pending

    • There are no available ads in the creative set, and some creatives are under review.

  • ❌ Rejected

    • If all creatives/ads in the creative set are rejected, the creative set will be rejected (unable to form any available ads), and the specific rejection reasons will be listed. If there are multiple different rejection reasons, they will be displayed on multiple lines.

 

3. Best Practices

A. Learning Phase

👉*Learning Phase generally refers to the first three weeks of the offer delivery.

I. It is recommended to prepare full sizes of creatives according to Mintegral Creative Specs to cover more ad types and help you get the most out of your creatives and grow your user base faster.

II. It is recommended that you apply the creatives to the corresponding creative sets according to the theme/language/duration/gameplay method, etc., based on the actual delivery needs. If you divide the creative sets by language, you can group English creatives into one creative set (targeting English-speaking countries), Spanish into one set (targeting Spanish-speaking countries), and Portuguese into one set (targeting Portuguese-speaking countries).

III. If you do not have specific creative classification and creative testing requirements, it is recommended that you create 1 programmatic creative set at the beginning of delivery. It is recommended to upload 3-5 sets of video creatives (horizontal + vertical), 3-5 images (of which 1200x627 and 512x512 sizes are required), and 1-2 playables to the creative set.

IV. In the early stage of delivery, please do not upload too many creatives at one time. Too many creatives will affect the learning speed of the algorithm in the initial stage, reduce the effectiveness of each creative data model, and thus lead to limited scale. Do not upload creatives multiple times within 3 days. If you need to test creatives, you can iterate on the creatives for testing after the overall delivery situation is stable.

V. It's important to apply playables alongside your videos, since they provide a different user experience, target and convert a wider variety of users, and bring added value to your UA activities.

B. Stabilized Phase

👉*Stabilized Phase generally refers to 3 weeks after the offer is launched.

I. It’s recommended to iterate on the creatives within existing creative sets every 2–4 weeks, add new creative sets, or remove creative sets that are not generating volume. When optimizing, please make sure to retain high-performing creatives that previously delivered stable volume. If there are too many non-performing ads in the offer, you should remove ads with few impressions.

II. For ads that have been uploaded to the Mintegral system and have been approved for 5-7 days, if Mintegral cannot automatically generate significant volume, you could try deleting and re-uploading them.

 

4. Data Viewing and Retrieval

A. Reporting API & Tracking Link

👉* Please refer to the Reporting API Guide

Mintegral now supports a one-click switch feature that allows you to report all offers in your account under the AD dimension (AD Name, AD ID) instead of the creative dimension (Creative Name, Creative ID) . For details, please refer to the Mintegral Operation Guide for Ad Name Management and Tracking Link Switch

Please note that the parameter name remains as “Creative,” and Mintegral does not report the Creative Set Name separately.

📍Tips:  After the manual switch, the reporting of tracking link & API will be directly switched from the main-creative dimension to the ad dimension based on your whole account level, not supported by campaign/offer/creative level. Please kindly note that there is no option to revert to the previous setup after the switch has been made. Regarding the data already reported to the tracking link & API before the switch, Mintegral will not update it to the ad dimension. After the switch, there may still be some residual volume reported in the main creative dimension for 1-2 days.

 

B. Creative Monitor

You can check creative/ad data as follows:

• If the main-creative-dimension data is for reporting, the Creative ID and Creative Name are displayed.
• If ad-dimension data is for reporting, the Ad ID and Ad Name will be displayed.

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5. FAQ

A. Is there a total limit on the number of “creative sets” per offer?

The current total limit is 100, with a maximum of 50 for programmatic creative sets and 50 for customized creative sets.

B. Is there a total limit on the number of “creatives” for each creative set?

• Programmatic creative set: up to 50
• Customized creative set: up to 4, that is 1 icon (512x512), 1 video, 1 image (1200x627 or 1200x628), 1 playable

C. How to allocate the creative sets in the offer? For example, how many programmatic creative sets should be used, and how many custom creative sets should be used?

You can plan the number based on your own UA needs.

• Custom creative set: For some advertisers who have delivery and related delivery data on multiple networks, you know that some of your creatives have the best quality when combined, so you can use custom creative sets, which will ultimately lead to higher delivery efficiency and better results.
• Programmatic creative set: For new creatives that do not have much delivery history data, you can use the programmatic creative set and let the system perform E&E exploration to maximize the delivery effect.

D. If I want to test the quality of different creative sets, what is the better way to do it?

• It is recommended to create a new offer and put the creatives to be tested into two different creative sets: A and B
• Testing period: at least 1 week, 2 weeks is recommended
• Creative-refreshing frequency: about 2 weeks

E. How to upload a playable via API?

• Please refer to this guide