Mintegral Target ROAS Campaign

A Target ROAS Campaign is an strategic optimization feature that uses Mintegral's algorithmic capabilities to automatically bid based on user behavior in an optimized click per install (oCPI) campaign.

Currently, Mintegral's Target ROAS optimization supports D0 (i.e., 24-hour window) and D7 (i.e., 7-calendar-day window) ROAS for IAA, IAP, and Hybrid ROAS (IAA+IAP).