Creatives are usually approved within 24 hours. Review time will be increased on holidays and weekends. Dynamic interactive creatives (IEC and Playable) require technical manual testing, and creative review usually takes 1-2 working days. If the review is not completed for a long time, you can ask for help via email.
3. Why might a creative get rejected even after it was initially approved?
In addition to reviewing newly submitted offers and creatives, our system also performs ongoing reviews of active offers. If any content is later found to violate our creative review policies, it may be rejected or taken down accordingly.
4. What are the common reasons for creative rejection?
The following creatives in your account (Username: xxx) have been rejected due to non-compliance with the creative requirements. Please revise the creatives accordingly.
Reject Reasons are as follows:
- [No Pornographic Information]: Contents with sexual implications are prohibited, e.g, Excessive body exposure, obscene gestures.
- [No Political Information]: Contents involving the state, state agencies, ethnicity, and race, harming the interests of the state, are prohibited.
- [No Violence and Terrorism]: Contents that are negative, ugly, horrible, bloody, and violent are prohibited
- [No Irrelevant Third-party Information]: Creatives can not contain irrelevant third-party information,e.g., IOS campaigns creatives are prohibited from containing the icon of Google Play and vice versa.
- [Real-Money Games]: The creatives must include the following disclaimer statement. All text must be displayed and fully readable, covering no less than 20% of the creative frame. The disclaimer language must be aligned with the creatives. This game involves an element of financial risk and may be addictive. Please play responsibly and at your own risk.]
- [Sweepstakes games]: The creatives must include the following disclaimer statement. All text must be displayed and fully readable. In video or HTML5 creatives, the text must be displayed at all times.
5. Why does the creative stay in the "Pending" status for a long time?
- The creative may involve casino, gambling, finance, cryptocurrency, real money, and other sensitive content. It is necessary to sign the sensitive category agreement and provide the license issued by the regional regulatory agency before it can pass the review.
- The creative review may be delayed during the holidays. If the review cannot get approval for a long time, you could email the specific campaign/offer name and creative name to ask for the reason.
- Self-Service Help Center Email Address: growth.us@mintegral.com (in the United States), growth.mintegral.com (outside the US).
6. If I’m only running video creatives, why do I still need to upload a 1200x627 or 1200x628 image? How is it displayed?
On Mintegral video ad placements, a landing page appears after the video finishes playing. The 1200x627 or 1200x628 image will be displayed on that landing page.
7. What should I do if my creatives aren’t scaling?
Here are some optimization suggestions for underperforming creatives:
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Check targeting settings and bids/goals
Please verify whether all offers are not scaling. If so, check whether the basic targeting settings are reasonable or whether the CPI/TCPE bid is too low or the ROAS goal is too high to win impressions.
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Avoid uploading too many new creatives at once
We recommend uploading 3–5 sets of video creatives (both landscape and portrait), 3–5 image creatives (1200x627 or 1200x628 and 512x512 are required sizes), and 1–2 playable creatives per batch. Avoid uploading new creatives multiple times within 3 days, as this may disrupt the algorithm’s learning and affect performance.
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Try re-uploading creatives
For creatives that have been approved but haven’t scaled after 5–7 days, consider deleting and re-uploading them to reactivate data collection and performance.
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Don’t refresh creatives too frequently
As a general rule, we recommend updating creatives every 2 weeks.
If you have further questions after making adjustments, feel free to reach out to the Mintegral team anytime!
8. How do I solve playable ad errors?
- Use the playtable-test link to test and fix bugs.
- For common errors, please refer to this guideline for more details.
9. How do I view my creative's reporting and analytics data?
- To view performance data by creative, go to the “Creative Monitor” report in the Mintegral reporting dashboard.
- Select the relevant Ad Output Type to view the performance of different creative combinations. Mintegral categorizes Ad Output types into:
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Standard: Only video or image creatives are shown.
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Dynamic Included: Creatives that include an Interactive End Card (IEC).
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Playable Included: Creatives that include 2D/3D playable elements.
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- To analyze performance by creative, we suggest selecting the following dimensions:
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Creative Set Name
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Ad ID, AD Name
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Creative ID, Creative Name
- Endcard ID, Endcard Name
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- If you want to check the performance of playable creatives:
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Check “Creative ID”, “Creative Name", “Endcard ID”, “Endcard Name”, and “Ad Output Type”
- Select Playable Included or Dynamic Included to view their performance specifically.
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- If you have further questions about creatives, refer to the Creative Operations Guide. And if you still need help, feel free to contact us!
10. What Are the Best Creative Optimization Strategies?
- During the Initial Launch Period (First 3 Weeks)
- Prepare creatives in advance: Upload diverse creatives according to Mintegral’s creative dimension specs. This helps cover more inventory and gain more traffic.
- Group creatives strategically: Classify by language, theme, or duration. If there’s no specific requirement, we suggest one creative group that includes:
- 3–5 sets of videos (both landscape & portrait)
- 3–5 image creatives (1200x627/628 and 512x512 are required)
- 1–2 playable creatives
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Avoid over-uploading: Don’t upload too many creatives at once, and avoid frequent uploads within 3 days. Once the offer stabilizes, iterate gradually.
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Prioritize playables: If you have playable creatives, prepare and launch them early for better performance.
- During the Stable Period (After 3 Weeks)
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Iterate creative groups regularly: Refresh creatives every 2–4 weeks. Keep high-performing assets and remove those that don’t scale to improve efficiency.
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Reactivate old creatives: For creatives that were approved but haven’t scaled after 5–7 days, try deleting and re-uploading them to re-trigger performance.
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For more detailed creative optimization strategies, please refer to the Creative Optimization Guide.