Mintegral Brand Safety Policies
Contents
Overview
This Brand Safety Policy describes the governance framework Mintegral has implemented to ensure brand safety for all customers and minimize the risk of ad misplacement. Mintegral is committed to providing advertisers with comprehensive brand protection through automated systems, manual oversight processes, and proactive inventory management.
The Mintegral platform proactively minimizes the risk of ad misplacement across all campaigns through proprietary technology and industry-standard safeguards. For self-service customers, our platform enables creation of custom exclusion lists, plus selective ad exchange participation. For managed service customers, Mintegral adheres to specific brand safety requirements outlined in each insertion order.
Beyond standard brand safety measures, Mintegral proactively monitors news coverage and industry developments that could impact brand reputation, implementing additional publisher restrictions through updated inclusion and exclusion lists on a case-by-case basis in collaboration with customers.
Brand Safety Principles
- Proactive Protection: Mintegral employs multi-layered brand safety controls that operate proactively across all advertising campaigns, ensuring consistent protection regardless of campaign size or complexity.
- Customer Control: Advertisers maintain full control over their brand safety parameters through our platform interface, enabling real-time adjustments to an exclusion list based on evolving brand requirements.
- Collaborative Management: For managed service campaigns, our dedicated account teams work closely with advertisers to implement customized brand safety specifications, ensuring alignment with specific brand values and risk tolerance levels.
- Dynamic Response: Our team continuously monitors industry developments, news events, and content trends that may impact brand safety, implementing proactive measures to protect advertiser interests before issues arise.
Proprietary Brand Safety Systems
Prohibited Categories
Mintegral maintains comprehensive proprietary list of prohibited categories that automatically exclude:
- Adult content including nudity, pornography, and explicit sexual conduct
- Violence and graphic content including death, injury, and disturbing imagery
- Hate speech and extremist content promoting discrimination or violence
- Illegal activities including drug use, weapons trafficking, and criminal behavior
- Copyright infringement and unauthorized content distribution
- Misinformation and conspiracy theories that could damage brand credibility
- Offensive language and discriminatory content across all protected categories
- Terrorism and criminal organizations including related propaganda
- Military conflicts and sensitive political content that could create controversy
Fraud Detection System
Our anti-fraud systems maintain updated lists of mobile applications and websites flagged for:
- Click fraud and invalid traffic detected through algorithmic analysis
- Bot traffic and artificial engagement that provides no genuine value
- Suspicious user behavior patterns indicating non-human interaction
- Revenue fraud schemes designed to generate false advertising metrics
These lists are updated continuously using automated detection systems, human verification processes, and we’re constantly collaborating with third-party providers and clients to identify and monitor the latest in fraud prevention.
Customer Brand Safety Controls
Self-Service Platform Features
Exclusion List
- Create comprehensive exclusion lists for unwanted inventory sources
- Real-time list management with immediate campaign impact
Content Category Self-Service Controls
- Block specific content categories using IAB Content Taxonomy standards
- Adjust category restrictions by campaign, geography, or audience segment
- Monitor, pause, or modify content for holiday or event-related sensitivities
Managed Service Protections
Custom Brand Safety Specifications
All managed service campaigns implement advertiser-specific brand safety requirements as defined in insertion orders, including:
- Industry-specific content restrictions beyond standard guidelines
- Geographic considerations for culturally sensitive content
- Seasonal adjustments for holiday or event-related sensitivities
- Competitive separation to avoid placement near competitor brands
Dedicated Account Management
- Assigned account management team for qualified accounts
- Regular consultation on emerging brand safety trends and threats
- Proactive communication regarding potential issues or opportunities
- Custom reporting on brand safety performance and incidents
Mintegral Supply-Side Platform Management
Mintegral maintains ongoing relationships with supply-side platforms to optimize inventory quality and minimize brand safety risks through:
Continuous Quality Assessment
- Regular evaluation of publisher inventory quality and content standards
- Performance monitoring to identify degrading inventory sources
- Collaborative feedback processes with SSP partners to improve standards
Inventory Optimization
- Selective participation in high-quality private marketplaces
- Negotiated inventory standards with preferred supply partners
- Automated bidding restrictions based on inventory quality scores
Incident Response Coordination
- Rapid response protocols for brand safety violations
- Coordinated takedown procedures with supply partners
- Shared intelligence to prevent similar issues across the ecosystem
Dynamic Brand Safety Response
News and Event Monitoring
Mintegral's account teams continuously monitors:
- Breaking news events that could create unsafe content adjacencies
- Social media trends that might impact brand perception
- Industry developments affecting advertising standards or regulations
- Cultural and political events requiring enhanced content sensitivity
Proactive Content Restrictions
When monitoring identifies potential brand safety risks, we implement:
- Temporary publisher exclusions during sensitive news periods
- Enhanced content screening for emerging risk categories
- Geographic targeting adjustments based on local events or cultural considerations
- Vertical-specific protections for industries with unique sensitivities
Customer Communication
All proactive brand safety measures include:
- Advance notification to affected customers when possible
- Clear explanation of protective measures and expected duration
- Performance impact assessment to minimize campaign disruption
- Alternative inventory recommendations to maintain campaign delivery
Transparency and Reporting
Real-Time Visibility
Platform Dashboard
- Live campaign performance data
- Publisher-level reporting showing inventory sources upon request
- Custom alert configuration for immediate notification of concerns
Detailed Analytics
- Impression-level reporting by publisher and content category
- Brand safety violation reports with specific incident details
- Analysis of brand safety issues if incidents arise
Incident Response & Resolution
Takedown Policy
When a customer identifies an inappropriate ad placement, Mintegral implements immediate corrective action to protect brand safety:
Incident Response Procedure
- Immediate Action: Upon notification, Mintegral will exclude the publisher or website within hours and, if necessary, pause the affected campaign to prevent further incidents.
- Investigation & Analysis: Our team promptly investigates the incident to determine the root cause and prevent recurrence. All findings are documented for transparency and accountability.
- System & Process Updates: We update our systems and processes as needed to ensure similar issues do not recur, following best practices from across the industry.
- Customer Communication: We provide clear, timely updates to the customer, including a summary of the incident, progress updates, actions taken, and preventive measures implemented through established communication channels.
- Performance Review: We assess any impact on campaign performance and offer optimization recommendations as appropriate.
- Escalation: For incidents with significant brand impact, senior management and relevant stakeholders are immediately involved to ensure a thorough response and resolution.
Continuous Improvement
Technology Enhancement
- Machine learning algorithm refinement for improved threat detection
- Natural language processing advances for content analysis accuracy
- Computer vision technology for image and video content screening
- Behavioral analysis tools for sophisticated fraud detection
Industry Collaboration
- Trade association participation in brand safety standard development
- Cross-industry intelligence sharing for emerging threat identification
- Technology vendor partnerships for cutting-edge safety solutions
- Academic research collaboration on brand safety innovation
Customer Feedback Integration
- Regular customer surveys on brand safety satisfaction and needs
- Focus group participation in product development initiatives
- Beta testing programs for new brand safety features
- Advisory board representation for strategic planning input
Contact Information
For questions about brand safety policies or to report incidents, please contact your dedicated account management representative or email growth.us@mintegral.com (in the US) or growth@mintegral.com (outside of the US).
This policy is reviewed and updated regularly to reflect evolving industry standards and customer needs.