Available Data from SKAN 4.0
Because of Apple's privacy rules, SKAN only provides specific data fields without any personal user information. Mintegral can only share what Apple provides.
Standard SKAN 4.0 Data Fields
Apple provides these fields in postbacks (Version 4.0):
- Ad network ID
- Source identifier (campaign info)
- App ID
- Transaction ID
- Whether it's a redownload
- Source domain
- Fidelity type
- Whether the ad won attribution
- Coarse or fine conversion value
- Postback sequence number
- Attribution signature
What Mintegral Adds
We enrich Apple's data with:
- Channel name: Which traffic source generated the install
- Offer information: Which campaign brought the conversion
Important Limitations
- No device information: No device IDs or personal identifiers
- No individual user tracking: Can't follow specific users
- Aggregated data only: Everything is anonymous to protect privacy
Example Postback Data
{
"version": "4.0",
"ad-network-id": "com.example",
"source-identifier": "39",
"app-id": 525463029,
"transaction-id": "6aafb7a5-0170-41b5-bbe4-fe71dedf1e31",
"redownload": false,
"source-domain": "example.com",
"fidelity-type": 1,
"did-win": true,
"coarse-conversion-value": "high",
"postback-sequence-index": 0,
"attribution-signature": "MEUCIQD4rX6eh38qEhuUKHdap345UbmlzA7KEZ1bhWZuYM8MJwIgMnyiiZe6heabDkGwOaKBYrUXQhKtF3P/ERHqkR/XpuA="
}
Need More Data?
If you need additional data points, contact your Mintegral account manager. We'll check if we can support it within Apple's privacy rules.
Best Practices for Advertisers
- Check partner support: Make sure exchanges and publishers you buy from also support SKAN 4.
- Plan conversion mapping: Choose which events (purchase, subscription, level-up, etc.) you want linked to conversion values.
- Expect delays and gaps: Data is delayed and sometimes missing due to privacy rules.
- Use aggregated insights: Focus on campaign trends, not user-level data.
- Collaborate with your Mintegral team: Your account manager can help you interpret SKAN data with other performance signals.
Frequently Asked Questions
- Q: Do I need to do anything to enable SKAN 4.0 with Mintegral?
A: No. Just confirm your traffic partners support it. - Q: Why is some data “null”?
A: Apple doesn’t share conversion values if there aren’t enough installs to meet their privacy threshold. - Q: Can I get real-time results?
A: No. Postbacks are delayed by Apple for privacy reasons. - Q: What is AdAttributionKit?
A: Apple’s next-generation attribution framework that works alongside SKAN and expands to more scenarios, like third-party app stores and web ads.
Where can I learn more?