Campaign Onboarding Checklist

✅ Choose campaign type

• CPI

• Target CPE (tCPE)

• ROAS

• Retargeting

✅ Model best practice based on IAA: IAP ratio

• If IAA >= 90%, then IAA

• If IAA <90%, then Hybrid  

• If IAP >= 70%, then IAP/tCPE (for IAP roas: avg daily installs in the past 7 days>3000)

✅ Choose performance window (for tCPE and ROAS campaign):

• D0 

• D7

*PRO TIP: Mintegral supports both D0 and D7. Choose based on your product's payback cycle.

✅ Budget Planning: Confirm daily budget per geo/title

• Recommended: $1,000-$2,000/day
  Tip: A higher starting budget helps the ML optimize performance faster.

✅ Target GEOs: Define and confirm campaign geo targeting

• Mintegral Recommended geos (with optimal performance): 

  • T1: US, UK, CA, AU, DE, FR, ES, IT, JP, KR
  • Rest Of the World: 
    • LATAM: BR, MX, CO, AR 
    • SEA + APAC: IN, ID, VN, TH, PK, MY 
    • EU: RU, TR

 ✅ Define Key Metrics

• • Set your campaign KPI targets:

    • CPI/ CPE goal

    • ROAS goal (e.g., 10% D1 / 30% D7)

    • Retention rate benchmarks

  • Confirm any of the following with your AM:

    • VTA ratio restrictions (View-through attribution)

    • Incentivized traffic preferences or restrictions

    • Traffic type concerns (e.g., reward ads, programmatic-only, etc.)

• ✅ MMP Setup (link)

  • Connect MMP (e.g., Adjust, Appsflyer)
    • Event mapping completed
    • Postback link tested (auto-test available)
    •  Tip: Start integration early – takes ~2 days for backend sync
    • MMP integration setup 

✅ Upload Creatives

• • Submit 2–3 sets of creatives (asset specifications) with varied themes (mandatory), including:
    • Static images
    • Copywriting
    • Videos
    • Icon
    • Optional: Playable
  • Ensure at least 1 image for the static end card
  • Tip: Plan to rotate the creatives on a regular basis
  • Ad Content Policy
  • Optional: Playable test

✅ MTG dashboard setup structure best practice

• • Each package name needs one campaign, meaning iOS and Android will have a separate campaign
  • Within one campaign you can:
    • • set up multiple offers based on different types of bid types: ROAS, CPI, CPE
      • set up multiple offers based on different targeting GEOs: US, LATAM, APEC, EU
      • set up multiple offers based on different targeting audiences or devices, or a whitelist

 Current Product Portfolio update 

CPI campaign prerequisite: The maximum allowable CPI is calculated as:

• CPI ≤ Budget / 1,000 (downloads)

Useful links:

• Step-by-step video guide on how to create and activate campaigns and offers

• Set up ROAS campaign

• Set up Target CPE campaign

• Set up Retargeting campaign

• Sub-source optimization

• Data postback setting