Target ROAS Campaign Optimization

This document allows you to better assess the status of a Target ROAS campaign and optimize the offer to achieve the goal of improving both quality and quantity. You can refer to the suggestions in the document to make these optimizations.

To learn more about frequently asked questions related to different phases and topics regarding Target ROAS:

• Campaign Setup Prerequisites, click here
• Campaign Learning Phase, click here
• Campaign Budgeting & Bidding, click here
• Campaign Creatives, click here
• Campaign Source Quality, click here
• Campaign Data Integrity, click here