Available Data from SKAN 4.0

Because of Apple's privacy rules, SKAN only provides specific data fields without any personal user information. Mintegral can only share what Apple provides.

Standard SKAN 4.0 Data Fields

Apple provides these fields in postbacks (Version 4.0):

Ad network ID
Source identifier (campaign info)
App ID
Transaction ID
Whether it's a redownload
Source domain
Fidelity type
Whether the ad won attribution
Coarse or fine conversion value
Postback sequence number
Attribution signature

What Mintegral Adds

We enrich Apple's data with:

Channel name: Which traffic source generated the install
Offer information: Which campaign brought the conversion

Important Limitations

No device information: No device IDs or personal identifiers
No individual user tracking: Can't follow specific users
Aggregated data only: Everything is anonymous to protect privacy

Example Postback Data

Shared by Apple

{

  "version": "4.0",

  "ad-network-id": "com.example",

  "source-identifier": "39",

  "app-id": 525463029,

  "transaction-id": "6aafb7a5-0170-41b5-bbe4-fe71dedf1e31",

  "redownload": false,

  "source-domain": "example.com",

  "fidelity-type": 1,

  "did-win": true,

  "coarse-conversion-value": "high",

  "postback-sequence-index": 0,

  "attribution-signature": "MEUCIQD4rX6eh38qEhuUKHdap345UbmlzA7KEZ1bhWZuYM8MJwIgMnyiiZe6heabDkGwOaKBYrUXQhKtF3P/ERHqkR/XpuA="

}

Need More Data?

If you need additional data points, contact your Mintegral account manager. We'll check if we can support it within Apple's privacy rules.

Best Practices for Advertisers

Check partner support: Make sure exchanges and publishers you buy from also support SKAN 4.
Plan conversion mapping: Choose which events (purchase, subscription, level-up, etc.) you want linked to conversion values.
Expect delays and gaps: Data is delayed and sometimes missing due to privacy rules.
Use aggregated insights: Focus on campaign trends, not user-level data.
Collaborate with your Mintegral team: Your account manager can help you interpret SKAN data with other performance signals.

Frequently Asked Questions

Q: Do I need to do anything to enable SKAN 4.0 with Mintegral?
A: No. Just confirm your traffic partners support it.
Q: Why is some data “null”?
A: Apple doesn’t share conversion values if there aren’t enough installs to meet their privacy threshold.
Q: Can I get real-time results?
A: No. Postbacks are delayed by Apple for privacy reasons.
Q: What is AdAttributionKit?
A: Apple’s next-generation attribution framework that works alongside SKAN and expands to more scenarios, like third-party app stores and web ads.

Where can I learn more?

Apple SKAdNetwork Overview

Apple SKAdNetwork Release Notes

SKAN - iOS Ad Measurement Tool